The Story So Far is kicking summer off with a special music video for “If I Fall.” Premiering over at the fine folks of Highsnobiety, “If I Fall” was filmed while The Story So Far was touring in and around Japan earlier this year.
Filmed entirely on Super 16 and Super 8 film, the video itself took around 10 days to film, with director Eric Soucy using a handheld windup camera that only shoots up to twenty-three seconds at a time.
While chatting about the track and new video, frontman Parker Cannon shared, “this song is about self-doubt and dealing with pressure. I had an awesome experience doing this video because director Eric Soucy is a close friend of many years, and he understood the vision I had in mind. Also, Ian Hurdle and Anthony Miralles gave excellent execution of every single shot beside Eric which made for a good vibe and a great video.”
“If I Fall” comes from The Story So Far’s most recent Pure Noise Records release, Proper Dose, which you can stream right now via any of your favorite streaming services. The Story So Far is also currently touring across the United States on a select amount of dates of the Rockstar Energy DISRUPT Festival, as well as a handful of other festival dates, which you can find on their official website.